Jaime Fowler
Resume
I shape product direction and design strategy at the intersection of business goals, user insight, and real-world experience. With expertise in UX research, prototyping, and cross-functional collaboration, I help teams improve digital experiences, especially within travel and consumer products, by turning ambiguity into clarity and ideas into validated outcomes.
Education:
Missouri State University
Graduated Magna Cum Laude
with Honors with a BS in Business
Administration, emphasis in
Marketing and Advertising with
minor in Graphic Design
Google UX Design Professional
Certification
Expertise:
Product strategy & discovery
UX strategy & UX research
User flows & journey mapping
Rapid AI prototyping
Ecommerce & booking UX
Conversion optimization
Cross-functional collaboration
Stakeholder communication
Design leadership & mentorship
Skills & Tools:
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
v0 by Vercel
Lovable
Figma Make
Miro and FigJam
Jira, Confluence, and BaseCamp
Experience:
Lead Product Designer
Destify // June 2023 to Present
UX/UI Designer
Make It Work Creative // January 2016 to June 2023
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UX Designer & Lead UX Researcher
SnapNurse // June 2022 - March 2023
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Communications & Design Manager
Nike // April 2015 - May 2016
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Manager of Content Planning
iAquire // May 2013 - January 2014
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Integrated Marketing Manager & Features Editor
SheKnows.com // December 2010 - May 2013
Field Marketing Coordinator
Starwood Hotels and Resorts Worldwide // February 2009 - May 2010
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Marketing Manager
Sierra Auction Management // June 2007 - February 2009
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