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Jaime Fowler
UX Case Studies

TravelZap Trip Types
Product Design // July 2024
Goal: Our ultimate goal was to find product market fit for a group travel app. The first phase of this process was to determine if users would self-identify and browse for vacation by the type of trip they were planning.
To learn more about this project, read the full UX case study here:

SnapNurse UX Research
UX Research // August-December, 2022
Goal: Understand the experiences of SnapNurse clinicians (end users) to identify what was working well, areas for improvement, and barriers preventing them from completing the onboarding journey.
To learn more about this project, read the full UX case study here:

Desert Curls Studio
Online Course // January 2022
Goal: Develop a second online course and user purchase flow for a renowned curly hair expert and educator. This project builds on the success of the first course we created together in 2019 which has generated over $200K in revenue to date.
To learn more about this project, read the full UX case study here:
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