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Jaime Fowler

Graphic Design

Print & Digital Design

Designing with purpose, from content strategy to visual execution.

I’ve worked across both print and digital design throughout my career, developing a versatile approach to visual communication that considers both how something looks and how it is experienced. I approach layout as a balance of content, hierarchy, typography, color, and composition, making intentional choices that help information feel clear, cohesive, and engaging.
 

Whether designing a multi-page publication or a digital experience, I start by understanding the content and the story it needs to tell, then use design to create structure and guide the reader through it.

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Sample from print magazine

Print Production

Creating print-ready files and working with vendors to bring designs to life.

I understand what it takes to take a design from concept to something you can actually hold, hang, mail, or install. Throughout my career, I’ve prepared print-ready files, worked within the specifications of different printing processes, and collaborated directly with print vendors to make sure the final product looks as intended.
 

I’ve worked with in-house print shops at Nike, local print vendors, and online printers, giving me a practical understanding of how materials, finishes, scale, color, and production requirements can affect the final result.
 

Print projects have included:

  • Magazines and lookbooks

  • Step and repeat backdrops

  • Tradeshow booth backdrops

  • Signage and posters

  • Postcards and other direct mailers

  • Business cards

  • Custom tape

  • Stickers

Sample from brand look book

Business card

Custom tape

Email Marketing

Designing for the inbox, where every pixel has a job.

Email design is a practical exercise in balancing visual impact, brand consistency, and usability. I design within established brand guidelines while thinking carefully about hierarchy, readability, and how the experience changes between desktop and mobile screens.
 

Because email layouts need to work across a wide range of screen sizes and devices, I pay close attention to scale, spacing, typography, and image treatment to make sure the design remains clear and effective wherever it’s viewed. The goal is to create something that catches attention without sacrificing the clarity of the message.

Presentation Design

Turning complex information into a story people can follow.

Good presentation design is more than making a slide look polished. I approach each deck as a visual communication tool, balancing content strategy, brand guidelines, hierarchy, and visual storytelling to make information easier to understand and remember.
 

I consider the visual weight of every element on the page, from the amount of copy to typography, imagery, and layout, so slides feel engaging without becoming overwhelming. I also design with the audience in mind, creating presentations that can support a speaker in the room while still communicating clearly when viewed on their own.
 

I’ve designed presentations using PowerPoint, Google Slides, and Figma Slides, adapting my approach to the tools and requirements of each project.

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